Lefkowitz said India has 245 million users accessing YouTube per month and 60% of the growth is coming from non-metros for the company.
“Over the years we have seen an explosive growth here. In 2014 we had only 16 creators hitting the 1-million subscriber mark. Today we have 300 who have hit that mark. We have 3 creators a week reaching the 1-million subscriber threshold. We have about 2,500 creators a day hitting the 1,000-subscriber mark. The growth in India has been astronomical. We have seen a 4-times growth in content coming from overall areas. A lot of growth is outside ofand English,” he said.
India is the fastest growing market in APAC for YouTube, with the platform getting 245 million users on YouTube per month and 90% users are accessing YouTube from mobile. “Mobile has really leapfrogged in India. We are absolutely invested in India. 95% consumers are consuming content in local languages and local dialects here,” Lefkowitz said.
YouTube unveiled its second pop-up space in India, and the first in Delhi NCR on Thursday. The pop up space concept by YouTube is aimed at enabling creators to utilise certain venues to produce content. Users get free access to production equipment and themed production sets, to produce original content for their own YouTube channels.
YouTube said its pop-up spaces is a global initiative of the company which focuses on the development and growth of content creators built around the “Learn”, “Connect” and “Create” model. It was first introduced in India in Hyderabad last year.